Understanding the nuances of business is similar to understanding the subtle gradation within a grayscale. From pure black to pure white, a greyscale contains every grey tone under the sun. Just like businesses! You can organise a business within a certain industry, but the nuances between one business to the next are truly endless. SteadyHandz approached Phantom Productions on a unique business path, in search of marketing services as a local tattooing shop. An unusual inquiry considering the industry but what an opportunity for Phantom to show off their marketing capabilities. This project is a stunning example of how a business’ nuances can be used to their advantage.