It’s almost 2026, and while “new year, new you” is a great mantra for personal growth and development, we believe it’s just as important for your marketing and advertising trends.
Every year, there are new marketing challenges to overcome – the landscapes change, and new trends emerge, and if you don’t keep up with the rising rides, you’ll drift away.
“Wiiiiilson!!!”
At Phantom Productions, we like to take a proactive approach to identifying emerging trends so that we can implement the best strategies when it comes to developing creative content for our clients and deploying that content in the most effective way possible.
Here are 4 video marketing trends you simply can’t ignore moving into 2026:
1. Repurposing Content
The reach of social media platforms like TikTok, is undeniable. So it only makes sense that your brand should have a presence there, too. A well thought-out, produced and executed 30-second TV commercial needn’t be confined to those parameters alone; Repurposing your video content so that it’s suitable for other platforms, like TikTok, Instagram Reels, YouTube Shorts, etc. will improve your deployment strategy and, ultimately, your reach.
2. Short-Form Video Reigns Supreme
Because social platforms are ever-prevalent in 2026, your repurposed video content needs to be short, punchy, and to-the-point. You only have a few seconds–if that–to capture your audience’s attention and stop them mid-scroll. Make it count!
Learn more about best practices for short-form video here.
3. Keyword-Led Content
Algorithms. You know, that new buzzword that makes people sound like they kinda know what they’re talking about? Targeting specific keywords in your video content can significantly help your SEO, so that the algorithms on social feeds can favour your content, bringing it to the forefront of your audience’s social media experience.
So dig in, do some research and find those trending topics; Maybe they can help inform the foundation of your video or help when it comes time to deploy it.
4. Aye, Aye, Captions!
With more and more audiences engaging with your video content on social media channels, it’s important to remember that relying on audio–and audio alone–to deliver your message isn’t the best strategy. A lot of the time, by default, audio is not on. So, to make sure you’re not losing people (and they’re not subsequently losing you), consider accompanying subtitles or captions to reinforce your message.
Captions also help with accessibility and hey, who doesn’t want to feel included?
2026 is almost here, and it comes with all-new, exciting marketing challenges. When it comes to video, if you’re looking to repurpose your content for all the platforms, make those short clips pop, and maximize impact on social media channels, give us a shout.
