Laurysen Kitchens
Phantom Productions was brought on to create a new advertising campaign for Laurysen Kitchens that would showcase their beautifully renovated showroom, the centerpiece of a family-owned business that has been serving Ottawa for more than 50 years.
For years, Laurysen had relied on television commercials produced through their media buy, but the creative quality and production value failed to reflect the premium nature of their brand. Having helped many organizations transition away from this approach, we knew there was an opportunity to create something far more impactful.
For years, Laurysen had relied on television commercials produced through their media buy, but the creative quality and production value failed to reflect the premium nature of their brand. Having helped many organizations transition away from this approach, we knew there was an opportunity to create something far more impactful.
Our team developed a series of cinematic television commercials designed to highlight the stunning new showroom while authentically capturing the legacy, craftsmanship, and reputation that Laurysen has built over generations. Every aspect of the production, from the visuals and storytelling to the messaging and pacing, was carefully crafted to reflect the quality and attention to detail that customers experience when they walk through Laurysen’s doors.
The result was a dramatic transformation in how the brand presented itself to the market. These commercials elevated Laurysen’s image and created a clear distinction from their previous advertising efforts.
Since launching the campaign, Laurysen estimates that more than 50,000 people have visited their showroom over the past 12 months. The increase in foot traffic has contributed to some of the strongest business results in the company’s history, helping drive record-breaking revenue and continued growth.
Four unique commercials. One production day. Countless opportunities created.
That’s the Phantom Productions difference.
Four unique commercials. One production day. Countless opportunities created.
That’s the Phantom Productions difference.
