Ateka
Phantom Productions was brought on to develop a new television advertising campaign for Lepine Apartments, designed to run across Bell Media’s network of channels.
Like many advertisers, Lepine had historically relied on the production services included with their media buy. While convenient, the resulting commercials lacked the creative vision and production quality necessary to reflect the premium experience that Lepine offers its residents. The brand had evolved, and its advertising needed to evolve with it.
That’s where Phantom Productions came in.
Like many advertisers, Lepine had historically relied on the production services included with their media buy. While convenient, the resulting commercials lacked the creative vision and production quality necessary to reflect the premium experience that Lepine offers its residents. The brand had evolved, and its advertising needed to evolve with it.
That’s where Phantom Productions came in.
Using a vacuum as the central visual metaphor, we created a sequence that pulls pests directly from the crop before taking viewers inside the technology behind Ateka itself.
Animated machinery, moving gears, and custom iconography helped visualize benefits like faster uptake, stronger leaf adherence, and longer-lasting control without relying on overly technical explanations.
The result is a piece that makes a highly technical agricultural product feel approachable and easy to understand while still maintaining the polish expected from a major agricultural brand. From infested citrus trees to healthy, thriving fields, every scene was designed to reinforce the product story and build toward the campaign’s memorable “Sucks to suck” tagline.
Animated machinery, moving gears, and custom iconography helped visualize benefits like faster uptake, stronger leaf adherence, and longer-lasting control without relying on overly technical explanations.
The result is a piece that makes a highly technical agricultural product feel approachable and easy to understand while still maintaining the polish expected from a major agricultural brand. From infested citrus trees to healthy, thriving fields, every scene was designed to reinforce the product story and build toward the campaign’s memorable “Sucks to suck” tagline.
From storyboards through final 3D animation, Phantom handled the process of turning an idea on paper into a finished campaign asset built for advertising.
One clever concept. Sixty seconds of custom 3D animation. A technical product made simple.
That’s the Phantom Productions difference.
One clever concept. Sixty seconds of custom 3D animation. A technical product made simple.
That’s the Phantom Productions difference.
