Givecloud

Phantom partnered with Givecloud to produce a high-impact commercial video ad that blended live-action storytelling with animation. Designed to build awareness and introduce Givecloud’s unique platform, the project highlighted the company’s mission while capturing attention across multiple digital channels. Featuring the CEO in a leading role, the ad brought authenticity and credibility to the message, ensuring it connected with audiences in a meaningful way.

The production included a 90-second commercial as the flagship deliverable, accompanied by a Director’s Cut 30-second edit and four 10-second variations tailored for social and digital platforms. To support campaign flexibility, an alternate version of the closing CTA was developed under the “GiveBoost” concept.

Using cinematic equipment such as the Arri Alexa Mini LF with Signature Prime lenses, combined with professional lighting and sound design, Phantom created a polished, broadcast-quality production that elevated Givecloud’s brand presence.

Givecloud needed a campaign that would not only generate awareness but also stand out in a crowded digital fundraising space. Their challenge was to present their brand in a way that felt both professional and relatable, while clearly articulating their value to organizations and end users.

They required a versatile video package that could work across advertising platforms, ensuring strong visibility and engagement with diverse audiences.

Phantom’s approach was to craft a visually engaging and emotionally resonant campaign that blended cinematic live-action with animation. Featuring Givecloud’s CEO on screen established authenticity, while animated overlays helped illustrate the platform’s functionality in a clear and memorable way.

Multiple video lengths and CTAs were produced to maximize adaptability across social, web, and paid advertising channels, giving Givecloud a complete toolkit for outreach and lead generation.