Ottawa Black Bears

Phantom partnered with the Ottawa Black Bears to bring Ottawa’s newest National Lacrosse League franchise to life with a complete digital media package. From high-impact in-arena visuals to dynamic social campaigns, we crafted content designed to engage fans, energize game days, and introduce the Black Bears brand to the Ottawa community. Our work balanced technical precision with emotional storytelling, positioning the team as a top-tier entertainment experience while ensuring consistency across every platform.

As the New York Riptide transitioned to Ottawa to become the Black Bears, the team prepared for its inaugural season at the Canadian Tire Centre. They needed expert creative production that adhered to established brand standards while captivating a new fanbase.

Phantom delivered cinematic hype videos, player animations, scoreboard graphics, LED stadium displays, and social content that built anticipation and showcased the Black Bears as a major force in the NLL. Beyond game-day, our content extended into community engagement, promotional campaigns, and long-term marketing assets, ensuring the team’s first season made a powerful impact both on and off the floor.

The Ottawa Black Bears faced the challenge of launching a new brand in a competitive sports market while maintaining the high production standards expected in the NLL. They required a large volume of creative assets — from LED animations to social graphics — all aligned with strict brand guidelines.

The key challenge was balancing quality with quantity, ensuring every deliverable felt polished and professional while still being adaptable across platforms, events, and fan touchpoints. Another hurdle was translating the excitement of professional lacrosse into visuals that could resonate with both seasoned fans and new audiences in Ottawa.