Sideshift

Phantom partnered with Sideshift to bring their innovative marine thruster systems to life through a full creative package. The project combined 3D animation, motion graphics, live action video, branding, and digital design to highlight how Sideshift transforms the boating experience. By positioning the brand as a lifestyle solution, we focused on storytelling that connected with boaters’ emotions while showcasing the practical benefits of stress-free docking. From big-picture brand development to engaging social assets, Phantom created content that resonates across platforms, ensuring Sideshift’s message reaches audiences with impact, clarity, and style.

This collaboration was built to showcase Sideshift as the go-to solution for boaters who want more confidence on the water. Our team created cinematic product videos, explainer animations, and high-quality marketing assets designed for digital, print, and trade shows. Branding and website design reinforced Sideshift’s lifestyle positioning, while ongoing marketing efforts supported long-term growth.

By blending product education with aspirational storytelling, Phantom delivered a package that works seamlessly across platforms and audiences. The project highlights how Sideshift’s thrusters not only solve docking challenges but also elevate the overall boating experience, making every launch and return effortless.

Sideshift needed content that could communicate both the technical precision of their thruster systems and the lifestyle advantages they bring to boat owners. Their existing marketing materials didn’t capture the sense of ease, freedom, and confidence their products deliver.

They also faced the challenge of presenting complex technology in a way that was simple, engaging, and adaptable across channels — from trade shows to social media. Another key need was brand cohesion; messaging, visuals, and digital assets had to work together to reinforce Sideshift’s position as both a lifestyle brand and an industry leader.

Phantom’s solution was a full-service approach that combined strategy, creative direction, and execution. We developed a refreshed brand identity supported by an updated website that communicates innovation and ease. To tell Sideshift’s story visually, we created detailed 3D animations that demonstrate the thruster technology in action, complemented by motion graphics and explainer videos.

Live action footage and lifestyle imagery captured the emotional side of boating, connecting with owners on a personal level. Social media assets, ad-ready content, and ongoing marketing support ensured the brand’s presence stayed consistent and impactful across every platform.

Our team guided the project from concept to completion, ensuring every deliverable aligned with Sideshift’s brand vision. The process began with deep creative planning and storyboarding to establish tone and messaging. From there, we moved into production: 3D modelling and animation, live shoots on the water, and polished editing that brought the story together.

The branding and website design were rolled out with consistent visuals and messaging, while social and ad assets were tailored for engagement. By uniting technical detail with lifestyle storytelling, Phantom created a complete marketing toolkit that Sideshift can use across campaigns.