Do you find yourself explaining how your business works over and over every day?
Do your customers constantly feel a lack of understanding for what you do?
Does your own sales team deliver a lackluster sales pitch?
If any of the above apply to you, it sounds like an Explainer Video could be exactly what you need.
What is an Explainer Video?
Explainer videos ensure that your business and its processes are explained in a way that is clear and concise to whoever watches the video.
Whether it’s someone on your team or one of your customers, they’ll gain a better understanding of your business just by watching this short explainer video.
Even just 1,500 views at 2 minutes per view can save 1.5 weeks of your time, all while leading to better, consistent results… Just imagine the potential.
Explainer videos are one of the fastest-growing marketing tools in this digital era. Even the world’s biggest software brands like Google, Zendesk, Slack and Adobe use this type of video to highlight their new products – for good reason!
Have you used an explainer video for your business yet? If not, we are sure that these will convince you to use this type of video for your business. Here’s what you need to know about the common ways to use explainer videos.
Common Ways to Use Explainer Videos
1. Company or Product Overviews
Explainer videos are a great way to quickly introduce a subject or concept. This could be a brief description of your product, service, or company.
In either case, it’s a simple way for people who are unfamiliar with your brand to learn more about it.
2. Explaining Complex Processes
Explaining a complex process with words alone can be quite difficult. To simplify a complex process or idea, we always recommend the usage of video.
Remember how excited you were when your “lesson” in school turned out to be just watching a video? The same rule holds true here. No one enjoys reading loads of text to learn something new and complex.
But a clear, concise and enthusiastic video on the other hand, absolutely.
3. Instructional Videos
When was the last time you read an instruction manual or whitepaper?
Replacing these informative text documents with explainer videos can provide simple visual demonstrations, step-by-step tutorials, or other types of lessons.
4. Sales Material
Custom explainer videos can also help your brand in other areas of communication, like sales material.
Instead of using a brochure, product guide or business card, use a custom explainer video. Most people would much rather watch a 2 minute video than sift through a long multi-page document.
These types of videos can be a great place to start a conversation when you launch a new product or new service offering.
5. Business Presentations
During any presentation, time is of the essence. Whether it’s a presentation for your staff or your board of directors, an explainer video can help provide context or deliver important information in a way that’s quick and very easy to understand.
This will allow you to then dive into the specifics and save time with the initial explanation.
Now that you’ve seen a few ways in which you can use explainer videos, let’s study what makes them so effective for your business.
What Makes Explainer Videos So Effective?
There’s no denying that video is a compelling format in and of itself.
That being said, when it comes to engaging with people, custom explainer videos are particularly effective. They simplify the process of engaging with people, which benefits both your brand and the viewer in a variety of ways.
1. Easy To Understand
Humans process information through a process called encoding, which simply put, is the process of saving information to the brain’s memory system.
Our brains receive this information through sensory channels, which include: touch, sight, hearing, smell and taste. When watching a video, two of these sensory channels are active: sight and hearing.
If the same material was shown in a photo or document, only sight is being used. In some cases, this can greatly decrease the material’s effectiveness, given you take your audience’s preferences and learning habits into consideration.
2. Convenient To Use
It takes time, energy, and internal resources to pitch sales and provide customer service.
Custom explainer videos can assist with some of the heavy lifting, saving your team from repeating themselves in 1-on-1 explanations, while also ensuring consistent messaging across all of your brand’s touchpoints.
3. Emotionally Appealing
Video is an excellent medium for evoking strong emotions. Every aspect of production contributes to this, making it easier to connect in a variety of ways. When left with only words on the screen, the viewer may read them with an unfavourable internal tone.
However, with a voice-over, you have complete control over the tone and message you want to convey, increasing the likelihood of a positive emotional response. A human voice is also naturally familiar, lending credibility to your product, service, or brand.
Similarly, music has the ability to influence mood. It’s an excellent storytelling device, whether used to set the tone or to enhance the video’s narrative.
When it comes to visuals, custom explainer videos help you present the story in the best way possible. The imagery depicted tells the story in a straightforward and compelling manner. This is yet another reason why explainer videos are a great way to communicate abstract ideas or complex subjects.
4. Higher ROI
From what we’ve seen, custom explainer videos are one of the most underutilized tools in the field of content marketing.
They can help your content marketing strategy in a variety of ways… Such as increasing your reach on various platforms, or by increasing your conversion rate due to the nature of your well-crafted explainer video content.
Video can also increase the time which a user spends on your page. As they get more and more familiar with your product, service or company, they are going to be more inclined to support your business.
Will you allow these statistics to work in your favour?
Need an Explainer Video for Your Business?
Engaging and well thought-out content will always make the right impression.
If you’re looking to learn more about explainer videos or get one made for your business, you can count on Phantom Productions. Give us a call to get started.